Establishing a New Name in the Marketplace

Core 40, a regional chain of fitness studios, was looking to re-name the business, and develop a new corporate brand. Core 40 partnered with John Kelly Foster to name the company, create the new corporate identity/logo and launch the new visual brand.

The Secret to Getting Your Brand in Shape: Consistency

John Kelly Foster tighten up Core 40’s look with intensity filled custom photography, bright color scheme and catching headlines. A consistent look was employed throughout - from the look of the studios to website and the marketing materials, and even the Core 40 clothing