Verimatrix

Verimatrix

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Verimatrix

Building a Multi-Dimensional Brand

Verimatrix was a startup when it brought disruptive technology to a well-established pay-TV content security market.Tasked with having to prove its software-based content was as secure as, or better than, legacy “smartcard” technology, Verimatrix chose John Kelly Foster to develop a cohesive brand message that would help build momentum in the marketplace.

First Stop… the World

Verimatrix was a startup when it brought disruptive technology to a well-established pay-TV content security market.Tasked with having to prove its software-based content was as secure as, or better than, legacy “smartcard” technology, Verimatrix chose John Kelly Foster to develop a cohesive brand message that would help build momentum in the marketplace.

Securing the Future

Since the initial launch, the John Kelly Foster team has guided the company through a series of evolving brand campaigns and extended the reach of it’s brand – to stay ahead of the significant changes in the pay-TV industry. In 2015 we rolled out the “Securing the Connected Future” campaign – positioning Verimatrix for the next frontier of the “Internet of Things” which presents a world of connected devices that need to be secured – beyond pay TV.

Protecting Things Since Before They Were “Things”

Recently, with the help of John Kelly Foster – Verimatrix redefined it’s business model by focusing on new opportunities in the emerging IoT space. Leveraging Verimatrix’s experience in IP based video security, John Kelly Foster created the “Things” campaign – highlighting the company’s ability to secure smart devices of all types. To mark this change in direction, John Kelly Foster chose a new visual direction with the use of flat colored backgrounds and two dimensional “device” illustrations.

“John Kelly Foster has been instrumental in aligning our leadership team around a core set of concepts and then helping to transform them into a credible brand platform and execution strategy. They are a trusted member of our marketing team, lending their expertise to all aspects of articulating our key messages and intelligently applying the concepts across our communication media.”

 

Steve Christian

SVP of Marketing, Verimatrix