Establishing a premium brand
With perceived value
on price in order to not lose deals, you’re experiencing
a symptom of low brand valuation. When you establish a
a premium brand, you can command premium prices.
This happens when you consistently deliver on your
brand promise over time.
and value proposition that will be the catalyst for a
comprehensive marketing plan that raises awareness,
establishes thought leadership and ultimately creates leads
leads – who are willing to pay a fair price reflective of the value
you provide.
Building brand consistancy
and discipline
is to look at your key materials – website datasheets, videos,
business cards – side by side. Do they reinforce each other,
or do they appear unrelated? When your audiences have inconsistent
brand experiences, they develop doubt – doubt that you are able
to consistently deliver on your value proposition.
brand police to establish guidelines that enforce the right look,
feel and messaging. This is a key component to empower internal
teams to create consistent, powerful messaging that enhances
your brand value.
Developing brand alignment
stakeholders represents a lack of alignment. Taking the time
to develop a core messaging platform upon which everyone agrees
speeds up the effort to create and execute marketing programs
hat meet shared goals.
by developing their verbal brand platforms. Having key messaging
elements – positioning statements, boilerplates and descriptors
– serves as a foundation for all marketing materials.
Finding differentiation
through brand vocabulary
competitive landscape. So how can you stand out from the
competition? You need to create a differentiated value proposition
that goes beyond just your solutions and services. It needs to
capture the collective meaning/worth from the Who, What, How and Why
of your brand.
differentiated brand strategy platforms that make their competitors
envious. When you carve out a unique brand position and develop a brand
vocabulary that is used throughout your company, competition starts to
become irrelevant.
Creating brand relevance
with bold moves
needs to evolve and adapt to stay relevant. Rather than making reactive
and ad hoc updates to your messaging, now is the time to engage with
customers in ways that are truly authentic to better understand their
experience with your brand. This may translate into actions like defining
new categories, developing new customer engagement models or enhancing
customer service.
relevant brands that make bold moves – in a wide variety of industries.
The Process
Our proprietary brand development process provides a framework for quick and effective implementation. We are customer-focused, which enables us to align your company around a meaningful and differentiated set of core messages that speaks directly to customers and prospects.
The goal is to create a succinct brand messaging platform that can be used as the foundation for all marketing communications, fueling your sales strategy and lead generation programs.
If brand therapy is in the cards for you, please reach out to us via our Identity Crisis Hotline: 619.224.1261, email us at info@johnkellyfoster.com or fill out the form below
CONTACT
Reviews
“ We’ve been able to increase our brand image and awareness in a short period of time with John Kelly Foster. They’ve helped us look at our business from a unique angle, which has served as the platform to differentiate our services in a fairly undifferentiated industry.”
Cynthia Smith
Head of Marketing, ACM Global Central Laboratory
“ We have worked with John Kelly Foster for nearly 15 years and it’s safe to say that they have become a trusted member of our marketing team. They have been instrumental in developing and executing on our core branding, marketing and public relations programs that have helped elevate our profile across the industry.”
Steve Oetegenn
COO, Verimatrix
“ John Kelly Foster has proven their ability to breathe life into our brand based on the insight discovered during our brand assessment and strategy development. With the launch and momentum of our campaign, there’s no question we’ve made an impact in the market and with our employees.”
Trisha Vonder Reith, ED, (formerly with INC Research)
Executive Director Marketing Communications, Synteract
“ John Kelly Foster was really adept at balancing the discipline of the process with the creativity we needed to best express the value of our brand. Their ability to understand and manage a complex market with many different stakeholders was impressive.”
Matthew Johnston