Building Credibility Through Testimonial
Using the profiles and testimonials of real customers, John Kelly Foster created the “Those Who Know...” campaign, highlighting not only the user’s specific experience with the product, but also the characteristics of the four product lines.
“We’ve been with John Kelly Foster since the very beginning. Their understanding of brand development strategy combined with their marketing vision have helped Westcoat stand-out in a crowded marketplace dominated by big players – and allowed us to build a regional brand in a relatively short amount of time”
Principal Owner, Westcoat