Verimatrix
Building a Multi-Dimensional Brand
Verimatrix was a startup when it brought disruptive technology to a well-established pay-TV content security market.Tasked with having to prove its software-based content was as secure as, or better than, legacy “smartcard” technology, Verimatrix chose John Kelly Foster to develop a cohesive brand message that would help build momentum in the marketplace.
First Stop… the World
Verimatrix was a startup when it brought disruptive technology to a well-established pay-TV content security market.Tasked with having to prove its software-based content was as secure as, or better than, legacy “smartcard” technology, Verimatrix chose John Kelly Foster to develop a cohesive brand message that would help build momentum in the marketplace.
Securing the Future
Since the initial launch, the John Kelly Foster team has guided the company through a series of evolving brand campaigns and extended the reach of it’s brand – to stay ahead of the significant changes in the pay-TV industry. In 2015 we rolled out the “Securing the Connected Future” campaign – positioning Verimatrix for the next frontier of the “Internet of Things” which presents a world of connected devices that need to be secured – beyond pay TV.
Protecting Things Since Before They Were “Things”
Recently, with the help of John Kelly Foster – Verimatrix redefined it’s business model by focusing on new opportunities in the emerging IoT space. Leveraging Verimatrix’s experience in IP based video security, John Kelly Foster created the “Things” campaign – highlighting the company’s ability to secure smart devices of all types. To mark this change in direction, John Kelly Foster chose a new visual direction with the use of flat colored backgrounds and two dimensional “device” illustrations.
“At Verimatrix, we worked with John Kelly Foster for more than 15 years and it’s safe to say that they became a trusted member of our marketing team. They have been instrumental in developing and executing on our core branding, marketing and public relations programs that have helped elevate the company’s profile across the industry.“
Steve Oetegenn
Independent Business Consultant and Board Member (formerly President of Verimatrix)
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